Sarnoff utilizes decades of proven expertise in video technology to continually reshape the entertainment and digital media [1] industries. Our end-to-end video solutions apply advanced technologies at any stage of the information lifecycle, providing analysis and optimization capabilities. From over-the-air and cable television to satellite and IPTV [2] (Internet Protocol Television), Sarnoff is at the center of every industry medium.

Our video capabilities take advanced technologies and use them to solve a wide variety of critical issues. We offer an enhanced viewer experience and better picture quality through advanced coding/decoding [3], thorough testing [4], and error concealment (tweening) [5]. Sarnoff protects digital copyrights with watermarking and fingerprinting and provides enhanced services and applications to the cable and satellite TV industries.

Sarnoff offers a broad range of video applications that can meet demanding needs across the industry, from the CCD and CMOS technology in imagers [6] to IPTV technologies that make Video over DSL and mobile TV a reality. Sarnoff was instrumental in the development of digital HDTV and visual quality metrics, and is also active in major standards organizations.